The island of Lanzarote is located in the Canary Island chain 125 miles west of the African coast. Although closer to Africa than to the Iberian Peninsula which is 1000 miles to the north, the islands belong to Spain and just like Spain, receive a lot of European tourists. Spain’s coastal towns and the Canary Islands and other Spanish owned islands are well known for attracting tourists from the more northerly countries in Europe, such as the United Kingdom and Germany and have become perhaps the number one destination for mass tourism. Mass tourism is considered to be when travel companies charter planes to bring large numbers of tourists to the same resorts, perhaps staying in 2 or 3 different hotels, but still coming under the travel company’s terms and regulations. There is nothing wrong with this as it is an ideal way to make the holidays cheaper but can sometimes limit the feeling of there being a personal touch.
As mentioned, Lanzarote and the rest of the Canary Islands and other Spanish Islands are all similar in this regard to Spain’s mainland coastal towns and so many lack their own personality however, more recently Lanzarote has started to pull away from stereotype mass tourism image and is meeting with some success. It probably never will reach the levels of luxury often associated with places like the Maldives or glamour and glitz associated with Cannes but it is making steps in the right direction with emphasis on being chic and eco-friendly. This is being displayed in some of its newer hotels such as the http://www.laislayelmar.com/en which could perhaps lead to many similar hotels being built in the future. For now though this hotel is like a beacon of hope for a changing Lanzarote, one that tourists can still go to but now with a feeling that they are being personally attended to and not being pampered to as part of a larger group.
What makes Lanzarote and places like it so attractive to mass tourism is the weather which for the most part is always warm and the miles of seemingly endless beaches which, even when visited by hundreds at the same time, always seem to have room for yet one more family. The fact that the travel companies make hotel booking in bulk and charter aircraft means that the cost of visiting these places is greatly reduced allowing them to become in a larger number of people’s budgets. Lanzarote will no doubt still remain one of the most popular mass tourism destinations but as it changes it will allow some of these tourists more options, perhaps staying at hotels like the one mentioned above instead of those with hundreds of rooms and no personality. Plus, to fall in line with the image of hotels like this, more upmarket restaurants are starting to appear, all contributing to a more personal and eco-friendly vacation for those that would prefer it and yet still close to the popular mass tourism attractions.